You may be wondering if people still read blogs or if blogging has finally died. To summarise, the answer is yes! Blogging is still alive and well, and individuals read blogs multiple times per day. It may appear different now than it did decades ago. The focus of blog postings and articles has shifted from the writer to the reader. Continue reading this article to find out if people still read blogs.
Is Blogging Dead?
If you mention blogging to someone who is new with the online business, they will most likely laugh at you. And they will declare that “blogging is dead!” This scenario raises the question of blogging’s significance in 2022. Is it truly a relic of the past?
There are other types of blogs, and the form of blog that most people are familiar with is no longer active. However, this does not mean that blogging is extinct. Personal blogging and robust blogging communities used to exist, but they are slowly vanishing.
A personal blog that contains journal-style entries about the author’s thoughts, difficulties, and experiences. A celebrity-like personal blog might address the same issue in a more influencer-like manner. These bloggers frequently write about their trips, relationships, children, and so on.
In that sense, the second blogger example still exists. However, most lifestyle bloggers are beginning to adjust their course in order to remain relevant and keep their dedicated followers. Most people are less interested in reading a blog full of “what I did today” content these days. Personal blogs, in short, are becoming less appealing.
So, what’s replacing them? Blogs full of inspiring and helpful content.
Consider this: every time you look up a recipe, you are routed to a food blog. Are you looking for fashion ideas or tutorials? You’ll arrive to a fashion blog. These websites have blogs.
Although there may be more notable websites or publications, a small blog and a large publication are essentially doing the same thing: content marketing.
How Did Blogging Evolve?
Nowadays, the most popular sorts of blogging are focused on content marketing. Personal blogging is explicitly focused on the writer or blogger, as evidenced by the transformation. Blogging for content marketing, on the other hand, is centred on the reader.
Today’s online writers strive to provide solutions to their readers’ concerns and problems. Bloggers that are famous are:
- Creating problem-solving content and proposing items that solve their audience’s concerns, whether affiliate or their own.
Content marketing has spread to other parts of the internet, including YouTube, Instagram, Twitter, TikTok, podcasts, and so on. While visual material is regarded as the future of content marketing, the written word retains its potency.
Do People Still Read Blogs?
People still read blogs today and will almost definitely continue to do so in the future. According to statistics, 77 percent of Internet users read blog postings on a regular basis. However, despite a constant increase in the number of people reading blogs, the way we read them is changing. A blog article is typically viewed in 37 seconds by a site visitor. It indicates that most individuals are unlikely to read a blog post from beginning to end. They instead read the article to find the information they require.
People are still reading blogs in historic numbers today. It’s never been more important to provide your readers with a fantastic scannable content experience, so they can quickly get the answers they’re looking for and get back to their busy lives. Having said that, a seasoned blogger, business owner, writer, and content marketer always has something to offer.
The reasons why people read blogs have fluctuated throughout the entire history of blogging. Finally, people read blogs to find solutions to their problems. A blog is one of the best online platforms for providing these kind of solutions to people, whether through written content, video, or audio.
What Makes Blog So Compelling in 2022?
People still read blogs today in order to:
- Find the answers to their inquiries.
- Learn a new skill with the assistance of a detailed guide.
- View a video tutorial that will assist you in completing a specific job.
- Follow the advise of an expert or influencer on a specific topic.
- Collect suggestions in the blog’s comments area or on a forum.
- Get pertinent news, updates, or information about local events.
- Join an online community and connect with others who share your interests.
- Determine whether or not they should buy a specific product or service
A blog is one of the most accessible venues for teaching or explaining something to your existing audience. And, because it is simple and inexpensive to set up a blog, millions of people are entering the blogging sector. According to the most recent blogging statistics, the United States alone has approximately 31.7 million bloggers.
5 Techniques in Blogging That Are Actually Dead or Quickly Dying (And What to Do Instead?)
1. Publishing Daily
“Publishing every single day” is a long-gone blogging strategy.
Most people believe that publishing a large number of articles on their website would increase visitors.
However, “Google ranks those pages that are relevant and beneficial to people.”
It makes no difference how many articles you post.
What is important is the QUALITY of your content.
Do this instead:
It is always preferable to publish ONE in-depth and useful blog post rather than TEN substandard blog posts.
Make a blog publishing schedule and decide how frequently you want to write on your blog.
It makes little difference whether you produce a new blog post once a week or once a month as long as your material is excellent, engaging, and useful.
2. Using Free Platforms for Blogging
Have you ever seen a website employing a free blogging platform rank on the first google page?
Isn’t it quite rare?
If you want to get the most out of your blogging in the future, avoid free blogging platforms like BlogSpot, Tumblr, and others.
Do this instead:
Instead of using free blogging platforms, choose for self-hosted WordPress blogging platforms since they are simple to configure, provide you complete control, and are ideally designed for search engines.
Although it takes money to launch your blog or website with WordPress, it is well worth it.
3. Covering TOO MANY Topics
Many rookies believe they can fast increase search traffic by covering a wide range of topics on their blogs.
Is this true? NO!
You will NOT succeed in the blogging sector if you cover too many topics unless you have a large budget and a large team working 24/7 on content development, SEO, link building, and so on.
Do this instead:
To begin, choose ONLY ONE topic. Choose a smaller market. Make an effort to publish at least ten HIGH-QUALITY articles on the subject.
Then you can move on to another topic that is related to the one you’ve already discussed. Repeat this technique until you have a devoted following for your blog.
4. Attracting “Random” Visitors
Stop bringing in uninvited visitors to your website.
It’s pointless to attract thousands of irrelevant visitors to your website who aren’t interested in your content, products, or services.
Most rookies attempt to generate a large number of articles on irrelevant themes in order to increase traffic. They are unaware that “relevant traffic” will NOT assist them in building a profitable blog.
In reality, attracting random people will kill your blog because there will be a high bounce rate and little dwell time.
Do this instead:
Concentrate on relevant long-tail keywords in your niche. SEO is the most effective approach to bring “targeted traffic” to your website.
To locate low competitive yet profitable keywords in your niche, use tools such as Semrush, Ahrefs, Ubersuggest, and others.
5. Shorter Articles
Did you know that bloggers who earn more than $50,000 per year report that their most popular blog entries are on average 2424 words long? (source)
Our blog BloggersPassion earns us more than $120,000 each year. What do you think? Almost all of our popular and profitable blog pieces are above 2000 words long.
What does it show?
If you want to establish a profitable blog in the long run, cease producing shorter posts because they bring little value to the blogging community.
Do this instead:
Choose a topic and cover practically every important detail about that topic.
Examine the top-ranking articles for the topic on Google. Conduct thorough research. Include as much “data” as you possibly can.
That is how excellent stuff is created. This is the type of material that generates the most social shares, links, comments, and traffic.
The Death of Personal Blogging
Personal blogging — and robust blogging communities — used to exist, and some still do, but they’re on the decline.
A personal blog could contain journal-style entries that inform readers about the writer’s thoughts, problems, and key life events.
A celebrity-like personal blog (akin to a lifestyle blog) may cover the same ground. These bloggers often write about their travels, marriage, children, and so on.
In some ways, the second type of blogger still exists, but most lifestyle bloggers are realising they need to boost their game if they want to keep their audience interested.
Most individuals nowadays do not want to waste their time reading a blog full of “what I did today” kind stuff. As a result, personal blogs are becoming increasingly rare.
Consider this: Every time you look up a recipe, you end up on a food blog. Fashion advice and tutorials? You’ll find yourself on a fashion blog. Advice on photoshoots? Some kind of article
Those blogs may be part of larger websites or publications, but at their foundation, a tiny blog and a large publication are both engaged in content marketing.
The Evolution of Blogging
Personal blogging is soon becoming obsolete, although as previously stated, there are other sorts of blogging.
The type of blogging that is still going strong is content marketing.
The major difference here is that personal blogging focuses on the writer/blogger. However, blogging for the goal of content marketing is centred on the reader.
Today’s online authors must answer the question, “How can I help my readers solve their problems?”
And the most successful bloggers are those who are:
- Creating problem-solving content and promoting items (either affiliate or their own) that help their audience solve their problems
But Do People Really Still Read Blogs?
Most individuals don’t get thrilled about checking in on their favourite blogs on their laptops or phones.
But let me ask you a question:
What appears in the search results when you type a question into a search engine (such as Google)? What do you choose to read?
Blog posts are also known as articles.
So, yes, people continue to read blogs. Even multiple times per day! It just appears different because the content of blog entries has moved from writer-focused to reader-focused. That is, in the end, what makes blogging so profitable.
People will buy your solutions if you supply them first, then even better (paid) solutions.
Be Strategic with Your Content
Too many business owners create material that has no purpose other than to increase traffic. While this is admirable, most online business owners (particularly solopreneurs) do not have time to write without a strategy.
The most common mistake I see is business owners writing content that is beneficial to their audience but not beneficial to their business.
- When a life coach does not specialise in personal finance, they may create content about money management/budgeting.
- When a site designer does not provide photographic services, they create articles regarding brand photoshoots.
There’s nothing fundamentally wrong with these examples, and they may be useful to your readers. However, publishing content about your areas of expertise will benefit your audience while also being more strategic for you.
Let’s summarise. People still read blogs, right? The answer is unequivocally yes. So, if you want to create a blog, don’t put it off any longer. You simply need to put in more effort to provide useful material. Work with Penji’s expert designers for a user-friendly website design that will keep readers coming back for more. We provide three straightforward price options as well as a 30-day money-back guarantee.